Project type: Art direction; Animation; Illustration
Agency: Blue State
The challenge: Share important stats, news, and facts around mental health in California, in order to demystify mental health and prime Our Health California’s audience for any future legislative action.
The solution: Video content has proven to be a successful creative content type for the Our Health California (OHC) program and their audience. These three animated explainer videos offer a solution to key OHC objectives: to drive sharing that will increase content reach and the ability to raise awareness around a pillar issue; to enhance the brand value; and to compel viewers to click through to the ourhealthcalifornia.org website to learn more about mental health.
Storyboard Sketches
