BLOCK is a fictional brand of sunscreen that challenges the status quo of sunscreen packaging design. With this project, I was inspired by the alarming mortality rates among melanoma patients. On average, one American dies from melanoma every hour. And in 2016, it is estimated that 10,130 deaths will be attributed to this seemingly preventable disease.
Because the highly susceptible skin cancer patients can often be characterized with fair skin and freckles, the color palette for this design was extracted from magnified photos I took of both damaged and undamaged fair skin. The interwoven layers within the design itself signify the protective shield that the product provides against harmful sun rays. The BLOCK brand employs a simple message: protect your skin first, then enjoy the sun.